Strategy 5 min read March 2025

Why Strength of Schedule Matters More Than Win-Loss Record

A 25-5 team from a weak conference isn't the same as a 22-8 team from the Big Ten. Here's why SOS should be your primary bracket factor.

Every March, millions of bracket-makers fall into the same trap: they look at a team's record and assume 25-5 beats 22-8. But that thinking ignores the most important factor in predicting tournament success: Strength of Schedule (SOS).

The Mid-Major Trap

Consider this scenario from last season: Team A finished 28-4 in the Mountain West, while Team B went 21-10 in the Big Ten. On paper, Team A looks dominant. But when you dig into the numbers:

  • Team A's SOS: 0.485 (ranked 147th nationally)
  • Team B's SOS: 0.612 (ranked 12th nationally)

Team B played (and beat) 6 teams that finished in the AP Top 25. Team A played zero. When Selection Sunday came, Team B earned a 4-seed and Team A got a 7-seed—and promptly lost in the first round.

How We Calculate SOS

Our algorithm doesn't just count wins against ranked teams. We calculate a weighted SOS that considers:

  1. Opponent's ranking at game time - Not their final ranking
  2. Location adjustment - Road wins count more than home wins
  3. Margin of victory - Blowouts vs. squeakers
  4. Conference strength - Updated weekly based on inter-conference play

Using SOS in Your Bracket

When you're picking upsets, look for teams with high SOS and lower seeds. These are teams that:

  • Have been battle-tested against quality opponents
  • Know how to win close games on the road
  • Won't be intimidated by a higher-seeded opponent

Conversely, be skeptical of teams with gaudy records but weak schedules. That 28-4 team? They're ripe for a first-round upset by a hungrier, more experienced squad.

Pro Tip

Use our Sandbox Mode to experiment with how different SOS weightings affect the rankings. You might be surprised how much the field changes.

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