Bracket Insights

Data-driven strategies and expert analysis to help you dominate your bracket pool.

Why Strength of Schedule Matters More Than Win-Loss Record

A 25-5 team from a weak conference isn't the same as a 22-8 team from the Big Ten. Here's why SOS should be your primary bracket factor.

The 5-12 upset hits at a 38% rate historically. Here's how to identify which 12-seeds are primed for March magic.

How conference tournament winners get into March Madness, and why some "champions" are bracket busters while others are first-round exits.

A transparent look at every factor in our ranking formula—no black boxes, no mystery sauce.

Download our March Madness Cheat Sheet with the top 68 teams, upset indicators, and bracket strategy tips all in one PDF.